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This issue marks the first anniversary of Southwest Aviator Magazine. It’s been quite a year. In the course of producing the last six issues, we have learned a lot about magazine publishing. More importantly, we have learned what interests you, our readers and advertisers. We are grateful for all the feedback and support you have given us over the past twelve months. The format and content of this issue reflects your input.
The purpose of the SW Aviator is to promote and support general aviation in the entire Southwest. We do this by providing articles about interesting fly-in destinations in and around the Southwest; useful insights on flying in this area; and by featuring the unique people, aircraft, services, and events of our region. The intent of this magazine’s regional focus is to complement the many other fine local, national, and special-interest aviation publications available.
We are thrilled with the support the SW Aviator has received from our readers, contributing writers, and advertisers. In this, our first year, we have grown from a modest first publication run of 2,500 copies to a circulation of nearly 60,000. Our regular distribution area now covers the entire eight-state Southwestern region, serving the over 130,000 licensed pilots in the Southwest and the aviation industry that supports them.
The Magazine’s companion web site, www.swaviator.com, serves this same market, and expands Southwest Aviator Magazine’s reach to aviation enthusiasts worldwide. We have received excellent feedback from Internet readers across the country, and from readers as far away as Guangxi, China. What sets the SW Aviator web site apart is the fact that the entire magazine, including photos, is published on the web, as are all back-issues. Our magazine’s advertisers also benefit from the SW Aviator web site, with convenient links provided to their own Internet sites so interested readers can learn more about their product.
When we began this publishing adventure we felt sure there was a niche for the regional focus of the Southwest Aviator Magazine. Your positive feedback and support has validated our efforts. Thank you for making SW Aviator the voice of aviation in the Southwest.
Gerrit Paulsen, Editor
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